Visual Design

Visual design refers to the art and practice of creating aesthetically pleasing and effective visual compositions, often employing elements such as typography, imagery, colour, and layout. It plays a crucial role in communicating a message or enhancing user experience across various mediums, including websites, apps, advertising, and print materials. The goal of visual design is to convey information in a clear and engaging manner while also ensuring that the design aligns with the brand’s identity and objectives. Effective visual design balances creativity with functionality, making it essential for attracting and retaining audience attention.