Innovation

Innovation refers to the process of developing new ideas, products, or methods that improve upon existing solutions or create entirely new concepts. It encompasses the introduction of advancements that enhance effectiveness, efficiency, or user experience across various fields, including technology, business, and social practices. Innovation can take the form of incremental improvements to existing processes or radical changes that disrupt current markets or behaviours. At its core, innovation seeks to address unmet needs or solve problems in novel ways, ultimately driving progress and contributing to economic growth and societal advancement.