Xiaomi POCO

Xiaomi POCO is a brand that originated from the Chinese electronics company Xiaomi. Launched in 2018, POCO initially started as a smartphone sub-brand aimed at delivering high-performance, budget-friendly smartphones. The brand is known for providing features typically found in high-end devices at more accessible prices, targeting tech-savvy consumers and enthusiasts. POCO smartphones often emphasize specifications such as powerful processors, high-resolution displays, large batteries, and advanced camera systems, while maintaining affordability. Over time, POCO has expanded its product range beyond smartphones to include accessories and smart devices, maintaining a focus on value for money.