Product Launch

A product launch refers to the official introduction of a new product to the market. It typically involves a series of planned activities that aim to generate awareness, interest, and excitement among target customers. A product launch is a critical phase in the product lifecycle, as it marks the transition from development to availability for consumers. This process often includes various marketing strategies such as advertising campaigns, public relations efforts, promotional events, and sales initiatives. The goal of a product launch is to create a positive first impression, establish market presence, and drive initial sales. Effective product launches require thorough research, strategic planning, and coordinated execution across multiple departments, including marketing, sales, and customer support.