Eye Tracking

Eye tracking is a technology that measures and records the gaze of an individual, capturing where and how long a person looks at various visual stimuli, such as screens, images, or environments. It typically involves the use of sensors or cameras to detect the position and movement of the eyes.Eye tracking is utilized in various fields, including psychology, neuroscience, marketing, usability research, and gaming, to understand visual attention, information processing, and user behavior. By analyzing eye movement patterns, researchers can gain insights into cognitive processes, preferences, and the effectiveness of visual designs or advertisements.Applications of eye tracking range from clinical assessments in healthcare to improving website or product interfaces by identifying which elements capture attention or lead to confusion. Overall, eye tracking serves as a valuable tool for understanding visual perception and enhancing user experiences.