Email Marketing

Email Marketing refers to the use of email as a channel to communicate with potential and existing customers. It involves sending targeted messages, promotions, newsletters, or product updates to a group of individuals via email. The primary goal of email marketing is to build relationships with the audience, promote brand awareness, drive customer engagement, and ultimately increase sales or conversions.Email lists are usually built through subscription forms on websites, where users opt-in to receive communications. Effective email marketing strategies include segmenting the audience, personalizing content, and analyzing campaign performance through metrics such as open rates, click-through rates, and conversions. By delivering relevant and timely information directly to users' inboxes, businesses can nurture leads, encourage repeat purchases, and foster customer loyalty.