Digital Advertising

Digital Advertising refers to the practice of promoting products, services, or brands using digital channels and platforms. This form of advertising encompasses a wide range of online media, including social media, search engines, websites, email, and mobile apps. It leverages technologies such as display ads, pay-per-click (PPC), social media ads, video ads, and more to reach targeted audiences effectively. Digital advertising allows for precise targeting based on user demographics, interests, and online behavior, making it a highly efficient marketing strategy. The data-driven nature of digital advertising enables advertisers to measure performance in real-time, optimize campaigns, and enhance return on investment (ROI) through analytics and tracking tools. Overall, it represents a shift from traditional advertising methods to a more interactive, measurable, and dynamic approach to marketing in the digital age.