nostalgija

Nostalgija, or nostalgia, in the context of human resources, refers to a sentimental longing for the past, often characterized by a desire to return to a previous state or experience. It can influence employee sentiments towards their work environment, company culture, and organizational changes. In HR, nostalgia may be leveraged to foster a sense of belonging and loyalty among employees by reminiscing on positive workplace experiences, promoting company values, and preserving organizational history. Moreover, understanding nostalgia can help HR professionals create initiatives that evoke these feelings, enhancing employee engagement, satisfaction, and retention.