Generace Z

Generace Z, or Generation Z, refers to the cohort of individuals born roughly between the mid-to-late 1990s and the early 2010s. This generation is characterized by being digital natives, having grown up with the Internet, smartphones, and social media as integral parts of their everyday lives. In contrast to previous generations, Generation Z is known for their ability to quickly navigate and adapt to new technologies, as well as their preference for visual communication through platforms like Instagram and TikTok. Additionally, this generation is often seen as socially aware, valuing inclusivity, diversity, and sustainability in their social and consumer choices.