Xiaomi POCO

Xiaomi POCO is a sub-brand of the Chinese electronics company Xiaomi, focused primarily on producing affordable smartphones that offer high performance and value for money. Launched in 2018, POCO initially gained attention with the POCO F1, which provided flagship-level specifications at a mid-range price. The brand targets budget-conscious consumers who seek quality and innovative features without the premium price tag typically associated with high-end smartphones. POCO devices often emphasize specifications like powerful processors, large displays, and competitive camera systems, while maintaining a more accessible price point compared to other premium smartphone offerings.