Xiaomi

Xiaomi is a Chinese electronics company founded in 2010, known for designing, manufacturing, and selling smartphones, mobile apps, laptops, home devices, and various consumer electronics. The brand markets itself as a provider of high-quality technology at competitive prices. Xiaomi's business model is characterized by a direct-to-consumer online sales approach, which helps to reduce costs. The company is recognized for its innovative products, including the MIUI user interface for its smartphones and a wide range of smart home devices that integrate with the Internet of Things (IoT). Xiaomi has rapidly grown to become one of the largest smartphone manufacturers in the world, emphasizing a strong community and user feedback in its product development process.