Consumer Awareness

Consumer awareness refers to the understanding and knowledge that a buyer should have about their rights and responsibilities when purchasing goods and services. It encompasses the ability to make informed choices, understand the value and quality of products, and be aware of potential risks related to consumer products or services. Consumer awareness aims to empower individuals to make educated decisions, avoid fraudulent practices, and engage effectively in the market. This can involve recognizing misleading advertising, understanding product labeling, and knowing the available avenues for making complaints or seeking recourse in the event of consumer rights violations. Overall, consumer awareness plays a crucial role in promoting fair trade practices and protecting consumers in the marketplace.