Analiză de piață

"Analiză de piață" (translated as "market analysis") refers to the systematic process of examining and evaluating various aspects of a market to understand its dynamics. This often includes assessing market trends, consumer preferences, competitive landscape, and economic factors that influence supply and demand.Market analysis aims to provide insights that can guide businesses in making informed decisions regarding product development, marketing strategies, pricing, and overall business direction. It involves collecting and analyzing data from various sources such as industry reports, surveys, and sales figures, and can help identify opportunities for growth or potential risks within a market.The analysis may focus on specific segments of the market, geographic regions, or demographic groups, and typically seeks to answer key questions such as: Who are the target customers? What are their needs and buying habits? Who are the main competitors, and what are their strengths and weaknesses? Overall, market analysis is a vital tool for companies to stay competitive and responsive to changing market conditions.