Análisis de mercado

Análisis de mercado, or market analysis, refers to the process of evaluating a market within a specific industry. This analysis typically involves assessing various factors such as market size, trends, competition, customer preferences, and economic conditions. The purpose of conducting a market analysis is to gain a comprehensive understanding of the market landscape to inform business decisions, identify opportunities for growth, and reduce risks. It can help businesses determine target demographics, pricing strategies, and potential challenges. The insights gained from a market analysis are crucial for strategic planning, entering new markets, launching products, or improving existing offerings. Overall, market analysis serves as a critical tool for businesses to navigate and succeed in their respective markets.